Corporate Social Responsibility

N.I.C.E.

At Amazing Borneo, we believe in giving back to the community.

The following are some of the corporate social responsibility efforts we have undertaken.

Amazing Borneo team and mountain guides

What is Project N.I.C.E.?

N.I.C.E. (Nurture, Inspire, Cultivate, Empower) is a CSR project to give back and to carry out humanitarian works to benefit and strengthen the people of the villages and communities of Mount Kinabalu (Sabah, Malaysian Borneo) region.

Objective

This CSR program is our guiding vision in improving the living quality of Mount Kinabalu's mountain guides. To achieve that aim, we have constructed N.I.C.E. (Nurture, Inspire, Cultivate, Empower), a platform offering workshop programs covering a broad range of professional training and development topics. As this CSR initiative focuses on improving the quality of living for mountain guides, we will be exploring the prospects of professional training in guiding knowledge, safety protocols and soft skills competency — an upgrade of skills that will ignite a natural chain reaction: perked up professionalism, elevated visitor experience, increased influx of travellers through good reviews, more income opportunities and ultimately, an improved quality of living for mountain guides.

Background and mountain guides

Amazing Borneo Tours is the leading licensed land operator in Sabah and Sarawak, Borneo, supported by Malaysia Tourism Board and Sabah Tourism Board.

With a vibrant, dynamic team of more than 100 employees as well as an impressive fleet of licensed transport vehicles, we provide a full range of tourism services — from daily day tours, mountain climbing, wildlife and jungle trekking packages to accommodation booking, educational programs and conducting MICE events.

In addition to providing excellent services, we believe in promoting sustainable tourism and we hold ourselves accountable and responsible for the environment, culture and the community. We are committed to our core values of integrity and commitment that call us to be a socially responsible corporation who gives back to the community. So far, our team has extended our assistance during times of crisis by raising funds for our mountain guides as well as by donating water supply during the Ranau flash flood recently.

In the future, we are looking into collaborating with local communities to execute projects that benefit them.

Mountain trail from the legacy gallery

What is School for Life — Mount Kinabalu Guides?

This is a project that will span over 5 years, which offer workshop programs covering a broad range of professional training and development topics. This CSR project has the vision of improving the living quality of Mt. Kinabalu’s mountain guides. To achieve that aim, we will be exploring the prospects of professional training in guiding knowledge, safety protocols and soft skills competency — an upgrade of skills that will ignite a natural chain reaction: perked up professionalism, elevated visitor experience, increased influx of travellers through good reviews, more income opportunities and ultimately, an improved quality of living for mountain guides.

Why mountain guides?

Mountain guides taking part in the legacy communication workshop

Mountains are the gateway to some of life’s most powerful experiences. Mountain guides, the backbone of the expedition. When you’re summiting Mt. Kinabalu in complete darkness at 4 am, their roles extend far beyond — they are mentors, protectors and motivators. In the case of our mountain guide Robbi Sapinggi and Joseph Selungin that perished in the heroic act of protecting climbers when the Mt. Kinabalu earthquake struck, mountain guides would even go as far as risk their lives in the line of duty. Undoubtedly, they are the ones who truly help shape the Mount Kinabalu experience.

In an outdoor setting that is both physical and emotionally demanding, a mountain guide’s ability to relate with climbers from diverse backgrounds, age and experience level is highly valued. However, the requirements needed to legally certify a mountain guide does not guarantee quality. Experience and a constant upgrade of skills do. With an average of 40,000 to 50,000 climbers eager to scale Mt. Kinabalu yearly, we recognise the crucial need for developing the fluency of skills needed to empower the communicative roles of mountain guides.

Mountain guides on Mount Kinabalu

Archived mountain guide photograph 17 Archived mountain guide photograph 20 Archived mountain guide photograph 30 Archived mountain guide photograph 39

Training and development

At Amazing Borneo, we believe in giving back to the community.

One of our core values is to improve the image and standard of living for all Sabahans, and we believe one of the key to achieving this vision is through training and education.

Mastering the Art of Communication Workshop

Communication workshop at Kinabalu National Park

This workshop was conducted at the Amazing Borneo Tours conference room. It was a joint effort between Amazing Borneo Tours and Lifeskills Training Center. The admission to the workshop was free of charge and the workshop lasted from 9 am to 4 pm. The workshop was conducted by two speakers, namely, Audrey Koh Sui Ean (B.Education TESL HONS UK) and Chai Lee Fong (Talent Management & Certified Advanced Behaviorial Analyst). Their topics for the day were English Foundation & Critical Thinking Skills, respectively.

The attendees for this workshop were mostly tourism industry team players. To them, effective communication skills are important, as their job requires them to have interaction with people from all over the world. Critical Thinking Skills was also taught in this workshop to encourage creativity and problem solving.

The attendees were taught proper written grammar and encouraged to engage in a “Proper English” speech exchange. At the end of the session, confidence in speaking in the English language was observed. This would, in the long run, greatly enhance the travel experience for many tourists who come to visit Sabah.

Today’s increasing trend towards globalization, advances in IT and other developments in society have brought considerable convenience to our society. Although, more often than not, it has resulted in a reliance on technology. Many a times, we opt to rely on our smartphone instead of using creative methods to solve a problem. We fear that in the long run, our thoughts and intelligence would be disjointed. This is why during our Critical Thinking Session with Chai Lee Fong, participants were given a set of puzzles to solve. Through the session, we were reminded to exercise not just our fingers, but most importantly our brain. Participants were encouraged to use depth in their thinking skills, and this is essential to problem solving, especially during a crisis.

Having experienced the Sabah earthquake, it was important to us as a company to improve the image of our state and nation. A lot of media attention and light was shed on our heroic malim gunung (mountain guides). Unfortunately, many of them spoke limited to little English, and struggled during the media interviews. As such, we decided to extend our workshop and bring it to them. The event was held at the meeting room of the Kinabalu National Park and was extended to all mountain guides and staff who worked at KNP.

We started the workshop with Kenji (Amazing Borneo’s sales director), giving a speech in a mixture of Bahasa Melayu and English. Upon hearing a familiar language, it immediately broke the ice in the meeting room. After which, hands come up more often and responses are shot out more readily throughout the session. Many times, we receive feedback that the mountain guides were a quiet and reserved bunch. However, many do not know that a large part of their reserve is due to their lack of confidence in conversing in English. When surrounded by their own, they are more confident and less shy of making mistakes when speaking in English. This was also one of the reasons why we preferred to bring the workshop to them.

The initial objective of the workshop was to encourage them to open up and embrace the English language; however, much to our pleasant surprise, many of them made a considerable effort to speak in good grammar after the session with Audrey.

During the Sabah earthquake, critical thinking skills were one of the most important steps in crisis management. Our mountain guides braved through the cold and harsh conditions to help the climbers get down the mountain. At the time of the crisis, where several routes were blocked by fallen hedges and stones, creativity and critical thinking skills were essential in paving new paths. During the workshop, we were impressed with the mountain guides. They were active in solving the given puzzles. This serves as a further reminder to us that it is important to rely less on technology and to actively exercise our most important asset to the human race — our depth of thoughts and intelligence.

School collaborations

Volunteers are an integral part in every community projects. At Amazing Borneo, we encourage more volunteers from around the globe to come help with our local community.

We create a platform and aid them in the field that they are interested to contribute. Amazing Borneo aims to be a socially ethical organization committed to a sustainable model of learning and cultural exchange. As such, the following are some of the projects we did in collaboration with schools from all over the world.

Collaboration with the American School of Dubai

Students participating in the school collaboration

The beautiful island of Mantanani is one of the most popular tourist choice when it comes to beach destinations in Sabah. Together with Amazing Borneo’s staff, 24 students and four teacher from the American School of Dubai relived the more glorious days of the mosque in Mantanani Island by giving it a fresh coat of paint. It was an all-hands-on project as students and teachers alike got sweaty and messy covering the mosque’s fences and exterior walls. It was a memorable and hearty experience, as the villagers surprised us with refreshments, thereby creating an opportunity for a cultural exchange.

During the event, our company took the chance to donate more than 200 kg worth of rice to the families in need on the island. The families in need came from different background, with some disabled kids and single parenting homes. It was heartening to see how our little contributions were received with much gratitude and happiness.

We ended the event with spirits renewed, hearts filled w satisfaction and a thank you note from Mohd Tahir Ismawi, village chief of Mantanani Island.

Collaboration with Greenridge School, Singapore

Legacy school collaboration photograph

Real education is not confined to the classrooms. We believe exchange programs build character, develop social skills and fosters friendship. International learning and knowledge propels students towards acceptance and understanding of an array of different cultural and community perspectives. Through the exchange programs that we have helped organize and coordinate, students are able to broaden their general knowledge and learn from one another.

On 18th of March 2014, the staff and cohort of Greenridge School set off to SK Mantob Primary School (transportation and logistics from Amazing Borneo Tours). They were given a warm welcome with the traditional Sumazau dance. We started the program with the headmistress’ welcome remarks, after which, the students and teachers of Greenridge School did their introduction and sharing session. During the session, English language was used and encouraged as part of the program’s objectives was to encourage students of SK Mantob to embrace the English language.

As part of the CSR initiative, Amazing Borneo provided the raw materials of wood, tools and paint for the making of shoe racks. The 15-year-old students and their teachers came together to assemble shoe racks for the school. It was definitely an eye-opening experiences for the Singaporean students, having observed the basic lifestyle and needs of the village kids. Many of them went home feeling grateful and more appreciative of the simple things in life.

Following the success of the previous experience, Amazing Borneo once again organized another similar event with Greenridge School, Singapore. The objectives were similar, but with some changes made to the activities. Once again, AK Mantob Primary School was chosen for because its setting encouraged students involved to reflect on the learning exposure. To kickstart the day, the Singapore students organized and led some friendly games relating to English and science. The games created and allowed opportunities for an amiable exchange.

It was also one of our objectives to help improve the basic facilities of the school. Thus, following the footsteps of the previous experience, we once again provided the raw materials of wood, tools and paint. This time however, wooden bookshelves were made instead, having observed the lack of it from the previous experience. As the students and staff of Amazing Borneo set about assembling the shelves, unconsciously, this is the kind of experiential learning not taught and offered when desk-bounded in the classroom. It is through such exchanges that produces the most positive learning outcomes — learning from the heart.

Community relief

Water distribution during the Ranau relief initiative

Clean water for Ranau folks — post-flash flood

18 June 2015

The recent flash flood that occurred in Ranau last week has forced 853 people from 177 families out of their homes and into the Ranau Purpose Hall that serves as a temporary evacuation centre.

The flood has badly affected the main rivers, clogging them with mud, wood debris and rocks, causing the district water treatment plant to cease operations. Due to this, there was a severe water shortage for affected people in Kota Belud and Ranau.

In the spirit of solidarity, representatives from Amazing Borneo made a trip to Ranau last Thursday to distribute 100 cartons of bottled water supply to affected families at the evacuation centre.

It is hoped that our contribution would be able to lighten the burdens of those affected by the natural disaster. We also hope and pray that the situation in Ranau will stabilize soon, following the magnitude 5.9 earthquake that hit the Ranau epicenter on Friday, June 6th, 2015.

Legacy photograph from the Ranau water relief account Legacy photograph from the Ranau water relief account

The Amazing Initiative and remembrance

Historical campaign · 2015

The Amazing Initiative is a crowdfunding effort initiated by Amazing Borneo Tours & Events to help raise funds for its mountain guides, following the tragedy of the magnitude 5.9 earthquake that hit Sabah in the morning of June 5, 2015.

This crowdfunding effort is one of Amazing Borneo Tour’s corporate service responsibility (CSR) effort to ensure that the mountain guides who make their living entirely on Mount Kinabalu will receive the sustenance they need to survive. It is part of the company’s effort to prove that they put their team as priority in every way.

So far, the initiative has raised more than RM100,000 for its mountain guides who were tragically killed in the earthquake. Amazing Borneo Tours seeks to ensure that the family/dependents of our fallen heroes will get all the help they require throughout their bereavement period.

Mountain guides and porters

Mountain guide carrying a child to safety following the Sabah earthquake

In the wake of the magnitude 5.9 earthquake that hit Sabah last Friday, many of us may have read about bravery shown by the mountain guides and porters of Mount Kinabalu. Many would have seen the photo of a mountain guide carrying a child that had gone viral and was eventually immortalised in a graffiti. These mountain guides and porters are the real heroes in the tragedy, yet, their life is looking bleak.

As a result of the earthquake, a significant portion of the trail up the peak has been damaged, rendering it unsafe for climbing. Decidedly, it will take some time for these trails to be repaired and various safety checks will have to be performed to ensure that these trails would be fit to welcome climbers again.

None of us know how long this will take. Perhaps only a couple of months, or it may drag on to a year or more.

As the mountain is closed until further notice, it also means that the mountain guides and porters’ livelihoods are also hanging on a thread. As people who make their living almost entirely on Mount Kinabalu, the absence of climbers would ultimately mean an absence of income for these dear heroes. It would indeed be extremely hard to support themselves and their families.

Therefore, it is our duty as fellow humans to help them get through this tragedy. Any contribution we make would help them throughout the next few months until things return to normal at Mount Kinabalu.

"It wasn't just me alone. As far as I know, all the guides went up to help the victims, not one stayed behind. Everyone willingly volunterred and work hard for the sake of the victims. Us guides have never been separated from Mount Kinabalu. But now we've lost our livelihood. And we're currently thinking of what to do next. I'm very worried for those who have children or financial commitments, including myself. And I hope that if it's possible, I hope that those who can help will help us guides. As we're now unemployed, we're willing to work other kind of jobs. I never would have guessed that a picture of me would be painted and my story shared like this. But I helped the victims with a sincere heart and not to gain fame. It is our duty as a mountain guide to help those victims."

— Mhd Rizuan has become the face of Mount Kinabalu mountain guides after the picture of him carrying an injured boy to safety went viral on social media.
Joseph Selungin

Joseph Selungin

It is with a heavy heart to announce that we have lost another one of our mountain guides, Joseph Selungin, age 33, in the wake of Sabah earthquake that jolted Mt. Kinabalu.

The earthquake that rocked the mountain on the 5th of June at 7:15 am triggered landslides along with rocks and boulders that tumbled down, destroying trails and sadly, taking lives. Joseph was found beneath a boulder, in the heroic act of shielding two of his guests. Unfortunately, the three of them didn’t survive.

Joseph was last seen hugging two of his guests, in an attempt to protect them, using his body as a shield, an account related by his fellow mountain guide colleague, Sharulnizam Suhaji. Sharulnizam describes Joseph as an easy-going person with a good heart, soft-spoken and always kind.

Joseph has been a member of our team for almost 2 months. He has brought nothing but good memories and experiences for our fellow climbers. A man of courage and uncompromising thoughtfulness. His goodwill and high spirits will forever be remembered by all the lives he has touched.

Joseph left behind a loving wife, a 4-year-old son and a 2-year-old daughter. He promised his wife that he will come back to celebrate their wedding anniversary on the 12th of June. Our heartfelt condolences goes out to his family and to those affected.

We will miss you, Joseph; you live on in the love you gave, and the laughter you shared, in our thoughts and in our memories, forever.

Robbi Sapinggi

Robbi Sapinggi

We are deeply saddened to inform that we have lost one of our mountain guides Robbi Sapinggi due to the unfortunate mishap this morning at Mount Kinabalu. Robbi was accompanying our climber when he got hit by falling rocks.

Despite being injured, Robbi’s only thought was for the welfare of his guest, urging his guest to continue ahead to climb down the mountain to safety. He bravely chose to remain alone and wait for help rather than to put the guest’s life at further risk. Unfortunately, Robbi was unable to make it down the mountain in time to receive proper medical attention and he died due to loss of blood.

Robbi has been a dedicated member of the Mount Kinabalu team for the past two years, and always brought good experiences to our climbers. We received countless reviews about his excellent service throughout his time with us, and we are proud to say that he heroically took care of his guests all the way to the end. His passing is a great loss, not only to his family but also to Sabah Parks and our organization. He will always be our unsung hero.

Our heartfelt condolences to his family.

Earthquake response and mountain trails

Archived earthquake response photograph 74 Archived earthquake response photograph 75 Archived earthquake response photograph 79 Archived earthquake response photograph 84

Mountain guide memories and tributes

Archived guide memory or tribute photograph 14 Archived guide memory or tribute photograph 33 Archived guide memory or tribute photograph 38 Archived guide memory or tribute photograph 46

Remembrance videos

Remembering the mountain guides and their acts of courage during the 2015 Sabah earthquake.

In Memory of an unsung hero, Robbi Sapinggi

Tribute to Mt Kinabalu Guide and Friend: Robbi Sapinggi (1984–2015)

Sabah Quake: Robbi Sapinggi’s funeral (highlights)

Sabah Quake: Hero guide laid to rest

Sabah Quake: Boy’s safety all that mattered, says shy hero guide