Emily Mary Chin

Emily Mary Chin

Emily Mary Chin

Senior Content Executive

Travel writing Sustainable tourism Cultural and heritage storytelling Documentary filmmaking Video scriptwriting Community-based storytelling
Emily Mary Chin is the writer behind much of what you read across Amazing Borneo and its family of travel brands, from the practical to the cultural to the deeply personal stories of the people who make Borneo tourism what it is.


Her path here wasn't a straight line, and that's part of what shapes how she writes. Emily started her career in accounting and finance before discovering a deeper pull toward storytelling. She spent the next several years in media and documentary work — writing, producing, and directing, including the documentary Huminodun: A Woman's Legacy — followed by years working alongside Sabah's NGOs and civil society organisations on documentaries, campaigns, and websites for grassroots causes. More recently, she's supported community storytelling workshops across Sabah and Sarawak, covering community filmmaking, audio storytelling, and social media.


That background shapes how she approaches Borneo's stories, including her own. Emily is a sixth-generation Sabahan with mixed Chinese, Dusun, Kadazan, Japanese, and British heritage, and it was in uncovering her own family's layered history that she first found her love of storytelling. She holds a GSTC Professional Certificate in Sustainable Tourism and leads Amazing Borneo's efforts toward GSTC sustainable tourism certification.


Outside of work, she's an avid reader and an occasional cat-sitter, which she'll tell you is really just an excuse to hang out with more cats.

Articles by Emily Mary Chin

Emily Lim: Sales Director of Amazing Borneo

In 2015, at 25 and with less than two years in the travel industry, Emily Lim was asked to take over Amazing Borneo's entire sales team. The Mount Kinabalu earthquake had closed the mountain, the office was fielding calls from every climber booked onto it, and someone had to hold the commercial side of the company together. She had spent the previous two years building the Singapore sales office. She took the team, steadied it, and has led it ever since.

Kenji Yeo: Founder & CEO of Amazing Borneo

As a boy at school in Singapore, Kenji Yeo kept having the same conversation. His classmates had no idea where Sabah was or what was in it, despite it being less than three hours away by plane. He decided early that he would do something about that.

Sabah Haze Update: Are Tours Still Operating?

Current tour status: Amazing Borneo tours are operating as scheduled unless affected guests are contacted directly by our team. If you have not received an update from us, please follow your confirmed itinerary and meeting instructions as usual.