Travel writingSustainable tourismCultural and heritage storytellingDocumentary filmmakingVideo scriptwritingCommunity-based storytelling
Emily Mary Chin is the writer behind much of what you read across Amazing Borneo and its family of travel brands, from the practical to the cultural to the deeply personal stories of the people who make Borneo tourism what it is.
Her path here wasn't a straight line, and that's part of what shapes how she writes. Emily started her career in accounting and finance before discovering a deeper pull toward storytelling. She spent the next several years in media and documentary work — writing, producing, and directing, including the documentary Huminodun: A Woman's Legacy — followed by years working alongside Sabah's NGOs and civil society organisations on documentaries, campaigns, and websites for grassroots causes. More recently, she's supported community storytelling workshops across Sabah and Sarawak, covering community filmmaking, audio storytelling, and social media.
That background shapes how she approaches Borneo's stories, including her own. Emily is a sixth-generation Sabahan with mixed Chinese, Dusun, Kadazan, Japanese, and British heritage, and it was in uncovering her own family's layered history that she first found her love of storytelling. She holds a GSTC Professional Certificate in Sustainable Tourism and leads Amazing Borneo's efforts toward GSTC sustainable tourism certification.
Outside of work, she's an avid reader and an occasional cat-sitter, which she'll tell you is really just an excuse to hang out with more cats.
Over three days, teachers, mothers, and storytellers from villages across Sabah gathered to document the songs, lullabies, and oral traditions that have carried their communities through generations.
The Indigenous Exchange Festival 2025 (IXF2025) unfolded from 12th to 14th September 2025 at Alter/Space Gallery & Studio, bringing together Indigenous artists, performers, and cultural thought leaders from across Borneo, Taiwan, Indonesia, and beyond.
This guide will take you on a journey to discover the best seafood in Sabah, from the bustling markets of Kota Kinabalu to the hidden culinary gems in Sandakan and Tawau.
On 26th August 2025, Amazing Borneo joined educators, researchers, and tourism stakeholders at Universiti Malaysia Sabah (UMS) for a Focus Group Discussion (FGD) on E-Marketing and AI in Tourism Businesses.
A proud new chapter begins at Amazing Borneo Tours as the company celebrates the academic achievement of Dr. Lesley Hiew, who has officially earned his Doctor of Philosophy (PhD) in Business Management (Management) from Universiti Malaysia Sabah.
Kenji Yeo, CEO of Amazing Borneo Tours and founder of SabahTravel.com, shared his journey that has helped shape both adventure tourism and the digital tourism landscape in Sabah.